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17Grove City Area Chamber Community Guide Vol. VI 2015-2017 Grove City business owners love getting mobbed. Some even go asking for it and its no wonder. According to Beth Black executive director of the Grove City Area Chamber of Commerce who is responsible for bringing cash mobs here they are the single greatest ongoing effort for businesses in our community. Since May 2012 Black has been recruiting local shoppers to meet at the Chamber office on the third Saturday morning of each month. There are three golden rules for cash mob participants each shopper must be willing to spend twenty dollars in cash at a local business they should like to meet new people and want to have fun. It also helps to have a spirit of adventure since they dont know where theyll be shopping until they arrive at their destination. Black learned about cash mobs being organized in a neighboring state. She researched the idea and then modified it to something she thought would work in Grove City. It sounded like a fun way to benefit our businesses she said. Since they began converging on local stores and businesses cash mobs have generated 16000 in sales for Chamber members. Theyve never cancelled a planned mobbing even though one mob Saturday had Mother Nature pelting sleet and freezing rain down upon the hearty shoppers. Mobs typically number 10 to15 adults and children. The largest mob had 25 shoppers and diners descending upon the Broad Street Grille and the most profitable mob rang up over 1000 in sales for Burdicks Mens Clothing Store. The most unusual mob destination was Morris Muzzleloading and Sporting Goods. The stores owners featured assorted craft and gift items especially for the event since they didnt anticipate a great number of hunters in the group which worked out just fine. Mobbers also make out in the deal since shop owners often feature a special buy reserved just for them. Black always gives the business advance notice that they will be mobbed so they can plan to have enough inventory and staff on hand. Mobs are also the perfect opportunity for shoppers to discover a business they didnt know about. A surprise mob guest at Pine Grove Golf Course was Congressman Mike Kelly who was curious to see what the mobs were all about. He was just finishing his campaign and it was a great chance for him to meet and talk with some of the local citizens said Black. A business owner once told Black the cash mob made for his most profitable Saturday ever. One cash mob Saturday can help a business cover their rent said Black. Its a great boost to their bottom line. The cash mob novelty has not worn off for Black in the least. I still get really excited when were having one she said. And her efforts are appreciated by member businesses. It really means a lot to them to see members of the community come out to support them. Cash Mobs Hit Local Businesses in a GOOD WAY Grove City business owners love getting mobbed Contributed