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23Grove City Area Chamber Community Guide Vol. VI 2015-2017 The younger Neofotistos was no stranger to restaurants hed grown up in them starting out washing dishes as a young boy. Dad always managed restaurants Mom was a waitress and I have two uncles in the business in New Castle he said. In spite of the deep respect he has for the immense amount of work and dedication his parents had invested in the Diners success Deno felt the business had become stagnant. It was doing well but I wanted it to be great he said. He created a social media presence for the Main Street Diner including a facebook page and Twitter account which he used strategically to reach new and existing customers. He understood the importance of expanding the strong community relationships his parents had already established and began looking for ways to network from a grassroots level talking to anyone who would listen about the Diner. He developed new specials like half-off coupons and free kids meals nights. I had 12 ideas that failed one that was OK and one that was a great success he said. That one best idea was Greek Night which started out two years ago as a Friday night special menu once a month featuring authentic Greek fare. Deno attributes its popularity to the spectacular food totally prepared by his parents and his own relentless personal marketing efforts. I spent Friday afternoons selling it he said. Id walk into stores and businesses with fliers and tell people why they should come in and try it. Apparently they listened. Greek Night has grown from 30 customers to more than 300 and now spans a Friday and Saturday evening. Although the menu changes from month to month the star of Greek Night is the grilled lamb expertly butchered and prepared by his father. We use only domestic lamb which is a much higher quality said Deno. His mother spends up to a week in advance preparing the complex dishes and decadent desserts for which Greek Night is now known throughout the area. Customers may also bring their own bottle of wine to complement their meal. Its so gratifying to look over the dining room and see lots of new faces said Deno. Thats the whole ideato get people to come in. Main Street Diner 1313 West Main Street Grove City PA 16127 724-458-4522