We are excited to take this opportunity to shine a spotlight on one of our newest Chamber Members! Meet Heather Cherry of Heather Cherry Consulting Co.! Read the following Q&A to get to know Heather better.
Please provide a short description of your business and what you do?
I help brands target their audience and make an impact. One of the most powerful ways I do this is through keyword-driven content with one thing in mind: conversions. I create all types of content, whether it’s for email campaigns, blogs, social media campaigns, advertising campaigns, internal or external communications, and more!
What is the story behind your business?
I started freelance writing about 15 years ago when I got my first job as a journalist. I fell in love with writing content and copy and have been doing it ever since.
Give us a Fun Fact about your business.
I am a self-taught marketer. All the tactics I teach and talk about come from valuable real-life lessons.
Tell us about a memorable or favorite client experience.
Recently, a long-time client of mine complimented the work I do for her. Her business is very niche, and she said it’s often hard to find people who can work with her that understand it. She was amazed at how not only I could understand her very niche industry, but the content I write seems as if it’s in her voice. She said it’s actually quite remarkable!
That is always the goal when creating content for clients, and I couldn’t be happier to provide her with something she loves.
Anything else?
I want to remind anyone that might be considering content as part of their marketing strategy but feeling overwhelmed, to not let yourself get discouraged. Creating effective content for your business is really about good storytelling that entertains and educates. With a little practice, it’s easier than you think!
Get in touch with Heather Cherry Consulting Co.:
Website: www.heathercherry.com
Instagram: @conversationalcopywriter Other Social Media: @HeatherCherry01