Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
10 visit www.shopgrovecity.com A Life in Balance woman ventured into the studio and began to attend classes and for a while it was just she and Covert practicing yoga. I spent a lot of time reading books she said. Looking back she believes her lack of business savvy worked in her favor. Had I known how many classes Id have to teach to just one person I might have done things differently considered other options she said. But I didnt. Then came the turning point about six months after she opened her doors when people actually started coming through them. I truly believe it took that long before people trusted the studio she said. Every person who came to her classes did so not because of an ad or a marketing strategy but based on anothers personal recommendation. My philosophy on marketing is simple teaching one person at a time she said. You teach who shows up not who you hope will come. At last Covert felt like she could relax a bit and quit focusing on the business so she could do what she lovesteach yoga. Once word started to spread about Coverts warm and engaging personality and her unique approach to her art people of all ages both male and female became dedicated followers. When she could no longer teach all of the classes herself she presented a teacher training program and cultivated new instructors from within her I had no idea whether Id succeed or not. -Covert On the life events stress scale Marcy Covert was registering critically high just a few years ago. Her husband had retired from the Air Force their family moved from Albuquerque New Mexico to Mercer where she knew only three people and then she decided to start her own business. Talk about a life at a crossroads she said. I was the perfect example. Covert has been practicing yoga for about ten years and became certified as a teacher in 2010. Shed taught yoga at a few places back in Albuquerque and signed on briefly with a local fitness center to teach when she first relocated here but deep down what she really wanted was a studio of her own. When she visited Grove City and saw there was no yoga studio there she felt it would be a great home for one. It seemed like a big enough town to support a studio and I liked the feel of the place she said. Broad Street Yogas first few months were a little lonely for Covert. I had no idea whether Id succeed or not she said. One